Pacific Climate Justice Campaign —
Greenpeace Australia Pacific
Art Direction. Branding. Design. Print. Training.
Greenpeace Australia Pacific work directly with local communities, who are world leaders in advocating for climate change action, launching a campaign to drive action from the Australian Government to reduce emissions and bring awareness to the plight facing on Pacific Island nations.
The campaign launched in July 2021 with the release of the Te Mana o te Moana: the State of the Climate in the Pacific Report, promoted across social media and the Sydney Morning Herald.
Working together we created a campaign brand guide, the report, social media templates and training for the GPAP international team, so they are able to create their own content.
There’s No Place Like HomeGround —
Real Estate with social impact
Creative Direction. Branding. Design. Outdoor Advertising. Photography.
Every night over 1,000 Victorians sleep rough, HomeGround Real Estate provides a solution as a premium property management service with a difference. All profits are reinvested back into the community to provide life-changing support to disadvantaged Victorians. They are the proud 2021 winners of the Real Estate Institute in Excellence Awards for Community Service.
The HomeGround Real Estate team desired a brand that reflected their personality - friendly, fresh, compassionate and genuine. Working with the leadership team, we provided creative direction including a new brand guide, web and social media assets, outdoor advertising and promotional materials.
— Outdoor advertising —
The Roughin’ It Challenge —
Launch Housing
Creative Direction. Design. Digital. Print. Social. Photography.
The Roughin’ It Challenge aims to raise money and show your solidarity with people who have nowhere safe to sleep. The challenge is to live with no bed, one bag of belongings and just $10 a day for 24 or 48 hours.
As new peer-to peer fundraising initiative, Rareland was engaged to provide creative direction with a new brand guide, logo and tagline design, concepts and digital and printed promotional materials including a corporate presentation, social media assets, direct mail pack, posters and photography.
CAREgifts —
CARE Australia
Design. Photography. Art Direction. Creative Strategy. Event. Outdoor Advertising.
CARE works in more than 170 countries across the globe. CAREgifts is a virtual gift program intiative of CARE Australia. Every gift is making a change through their poverty-fighting work, building donor connections with the communities where CARE works.
New branding, website and promotional content and collateral revitalised the product and raised much needed funds supporting women and girls, in CARE’s programs across the globe.