Gardening on Country is a pioneering small business dedicated to sustainability, creating garden tools from 100% recycled plastics to reduce waste and promote environmental responsibility. This innovative approach not only supports eco-friendly practices but also honours Indigenous connections to land and nature.

Rareland Studio designed the branding and created website shopfront for Gardening on Country. The branding reflects the business’s commitment to sustainability and Indigenous heritage, incorporating earthy tones and motifs that resonate with the company’s values. The website was crafted to be both visually appealing and user-friendly, featuring a clean design that highlights the eco-friendly products and makes online shopping straightforward.

Gardening on Country’s recognition as the Kinaway Up and Coming Business of 2022 underscores its impact and promise. Our work helped establish a strong visual identity and online presence, supporting the business’s mission to lead by example in sustainable gardening.