Rareland Studio crafted the branding for Greenpeace Australia’s State of the Climate in the Pacific campaign, with a particular focus on Vanuatu. The campaign aimed to highlight the urgent climate issues affecting the Pacific region and drive action for environmental justice. Rareland developed a cohesive visual identity that effectively communicated the campaign’s message and connected deeply with the context of Vanuatu.

The design included a comprehensive 40-page report, featuring impactful visuals and data to illustrate the climate challenges and solutions. In addition, Rareland created engaging social media content to amplify the campaign’s reach and impact. In addition a 10-page brand guide was developed to encapsulate the campaign essence.

Understanding the importance of local engagement, Rareland also provided training for Vanuatuan staff, ensuring they were equipped to effectively use the campaign materials and engage with their communities.

This integrated approach helped Greenpeace Australia deliver a powerful message on climate action, with a visual identity that resonated with Vanuatu’s cultural and environmental context.