The First Nations Digital Inclusion Advisory Group was established to address the significant digital divide faced by Aboriginal and Torres Strait Islander communities, aiming to ensure equitable access to digital technologies and services. This group is dedicated to advocating for digital literacy, connectivity, and inclusivity, which are essential for empowering First Nations communities in today’s digital world.

Rareland Studio was approached to design and develop the advisory group’s visual identity. The branding reflects the group’s mission, incorporating cultural elements with modern design to symbolise connection, empowerment, and inclusivity.

We provided concepts, creative direction, logos, artwork and a 16 page brand guide that resonates with the group’s values and goals.

The visual identity not only enhances the group’s presence but also supports its mission to influence policy and drive initiatives that close the digital gap for First Nations communities across Australia.